About
What is Airtable?
Airtable is an app-building platform for business data and workflows. It looks like a spreadsheet but works like a database: each field has a type, such as a date, a list of choices or an attachment, and records can link to records in other tables. Teams build custom interfaces and automations on top, without code. Airtable offers templates for sales work, such as a sales CRM and a sales pipeline. It gets harder when the rules of your sales process outgrow the base, or when a rep needs one simple screen and the base shows far more than they need.
Use cases
What you can do
- Collect trade-show leads from reps in a simple form that writes to your Airtable event base, with the follow-up owner set on each lead.
- Show channel managers a screen of their partners from the Airtable base, with deal registrations and next steps in one place.
- Let reps search the sales collateral catalog kept in Airtable by product, industry and stage, and open the right asset fast.
- Track new-hire onboarding from the Airtable base, with a checklist per rep that the manager can check off.
- Approve event budget requests from the base with a comment, so marketing and sales see the same decision.
Setup
How it works
An admin connects your Airtable account once on Genipy’s Integrations page and chooses which tools may use it, while Airtable stays your base of record. You ask your AI for a tool, for example: “From our Airtable trade-show base, build a tool where each rep logs the leads they met at the booth and the marketing manager sees them by event.” When it’s ready, you click Publish. Every version passes automatic checks before your team can open it. You invite the marketing manager and your team by email, each as a Viewer, Editor or Owner. Reps get a screen built for them, not the whole base.

