About
What is SMTP/POP?
SMTP and POP are two long-standing standards for email. SMTP is the standard protocol used to send email: when software sends a message, it hands it to an SMTP server. POP, in its current version POP3, is a standard way to retrieve email from a mail server, usually by downloading it. Most email providers support them, and many business apps ask for your “SMTP settings” to send mail for you. They are plain pipes, though. They send and fetch messages, but they do not organize them. Without a tool on top, a shared inbox such as an inbound-leads address is just a pile of messages no one clearly owns.
Use cases
What you can do
- Send quotes, order confirmations and renewal reminders from your company address, through the mail server your team already uses.
- Read a shared inbound-leads mailbox into a tool that assigns each new request to a rep and shows which ones are still waiting.
- Bring requests from an RFP or procurement mailbox into a tracker with an owner, a due date and a status for each one.
- Email the account owner automatically when a deal changes stage or a discount request is waiting for approval.
- Send a weekly forecast summary to the sales leadership team from an address they recognize.
Setup
How it works
An admin enters your mail server settings once, on Genipy’s Integrations page, and Genipy checks them with the server before saving. The admin then picks which tools may send or read through them, and you keep your current email provider. Ask your AI for what you need, for example: “Build a tool that reads our leads mailbox, creates a row for each new email and lets me assign it to a rep.” When it’s ready, you click Publish. Every version passes automatic checks before your team can open it. Invite the reps who work the leads by email as Editors, and give managers a Viewer or Owner role.

